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Client
Honey

Project
Honey


Brief:
Hani Co. as one of the most prominent producers of packed ready meals aimed to remind the target audience of the very high quality of its products.

Our Solutions:
Since the consumers of ready meals are mostly the youth whom regarding to their busy life don’t have enough time to cook and at the same time try to have a healthy meal. As a result, the core idea developed which was that “Hani is being endorsed by Iranian mothers”. This message was used and conveyed throughout the campaign.