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Client
Galaxy

Project
Galaxy


Brief:
Galaxy Co. was about to launch Tuna fish in vegetable oil. The main advantage of the product was its freshness and high quality compared to similar products of other competitors in the market.

Our Solutions:
The core idea was developed focusing on the freshness in a different way and for this Galaxy tunas were floated in an aquarium like fish as if they were alive swimming in the water. In addition, in order to maintain the brand position, it has been tried to design the TV commercial setting and location to associate it with European-like marketplace.